Popular gift cards in Italy focus on major online retailers, entertainment, gaming, and fashion, with top choices including Amazon, Netflix, Steam, iTunes/Apple, Google Play, and eBay, alongside local favorites for electronics like MediaWorld and Unieuro, fashion retailers like Zalando and ASOS, and digital services like Spotify and DAZN, reflecting strong digital adoption and brand loyalty.
Many Italians also choose to sell or exchange their gift cards on Ricki, allowing unused or unwanted cards to be converted into instant value.
Before we go into details, here are the top 8 most popular gift card types in Italy.
Most Popular Gift Card Types in Italy
- Amazon Gift Cards
- Google Play Gift Cards
- Apple App Store & iTunes Gift Cards
- Steam Gift Cards
- PlayStation Gift Cards
- Netflix Gift Cards
- IKEA Gift Cards
- Zalando Gift Cards
Let’s take a closer look at each one and why Italians use them so often.
1. Amazon Gift Cards
Amazon gift cards are the most popular gift cards in Italy. Amazon.it is widely used for online shopping, offering fast delivery and a wide range of products.
People use Amazon gift cards to buy electronics, clothes, groceries, books, home items, and even digital products. They are commonly given as gifts because they suit almost everyone.
Because of their high demand, Amazon gift cards are also easy to exchange. When users don’t need them, they often choose to sell Amazon gift cards on Ricki instead of letting them sit unused.
2. Google Play Gift Cards
Google Play gift cards are very popular among Android users in Italy. These cards allow users to pay for apps, games, movies, books, subscriptions, and in-app purchases without using a bank card.
They are widely used by students, gamers, and people who prefer prepaid digital spending. Google Play cards are also commonly given as gifts because they are easy to redeem.
If a user doesn’t need the card, they can simply sell their Google Play gift card on Ricki and use the value for other needs.
3. Apple App Store & iTunes Gift Cards
Apple gift cards are in high demand in Italy due to the large number of iPhone, iPad, and Mac users. These cards can be used to buy apps, music, movies, subscriptions, iCloud storage, and other Apple services.
They are often purchased as birthday or holiday gifts, or used as prepaid credit for Apple services. However, not everyone who receives an Apple gift card actively uses Apple products.
In such cases, many users prefer to convert Apple gift cards to cash using Ricki for more flexibility.
4. Steam Gift Cards
Steam gift cards are extremely popular among PC gamers in Italy. They are used to buy games, downloadable content, and in-game items on the Steam platform.
Gaming is a major hobby across different age groups, which keeps Steam cards in high demand. They are also popular gifts because they don’t require a credit card to use.
Steam gift cards that aren’t needed can easily be sold or exchanged on Ricki, making them a flexible option.
5. PlayStation Gift Cards
PlayStation gift cards are widely used by console gamers in Italy. These cards allow users to buy games, add-ons, subscriptions like PlayStation Plus, and in-game currency.
PlayStation consoles are common in Italian households, making these gift cards a safe and popular choice for gamers. They are also easy to gift since the recipient can choose exactly what they want.
Unused PlayStation gift cards can be sold on Ricki for cash or value instead of going to waste.
6. Netflix Gift Cards
Netflix gift cards are commonly used in Italy to pay for streaming subscriptions. They are popular among people who don’t want to link their bank cards to online services or who prefer prepaid subscriptions.
These cards are often given as simple, thoughtful gifts and are easy to redeem. However, users who already have active subscriptions may not need them.
In such cases, Netflix gift cards can be exchanged through Ricki for something more useful.
7. IKEA Gift Cards
IKEA gift cards are very popular in Italy for furniture, home décor, and household items. Many people use them when moving into a new home or upgrading their living space.
They are practical gifts because IKEA products are widely used and affordable. From furniture to kitchen items, these cards offer many options.
Because IKEA is always in demand, these gift cards also hold good value and can be sold easily on Ricki if not needed.
8. Zalando Gift Cards
Zalando gift cards are popular in Italy for fashion and lifestyle shopping. Zalando offers clothing, shoes, and accessories from many international and local brands.
These gift cards are commonly given for birthdays, holidays, and special occasions. They allow recipients to choose styles and brands they like.
If someone prefers cash or doesn’t shop online, they can sell their Zalando gift card on Ricki instead.
FAQs About Gift Cards in Italy
Are gift cards widely used in Italy?
Yes. Gift cards are commonly used in Italy for shopping, entertainment, and gifting.
Can international gift cards be used in Italy?
Most international gift cards like Amazon, Apple, Google Play, Steam, and Netflix work perfectly in Italy.
What is the most popular gift card in Italy?
Amazon gift cards are the most popular, followed by Apple, Google Play, and gaming gift cards.
Can unused gift cards be sold?
Yes. Platforms like Ricki make it easy to sell or exchange unused gift cards.
Conclusion
Gift cards are a big part of modern shopping and gifting in Italy. From Amazon and Apple gift cards to gaming, streaming, home, and fashion cards, Italians use gift cards for convenience, flexibility, and choice.
And when a gift card isn’t needed, platforms like Ricki ensure it still holds value by allowing users to sell or exchange it easily.
